Company news
March 31, 2020

Global Retail Executive Pieter Haas joins TechBuddy’s Board

TechBuddy is proud to announce that Pieter Hass is joining the company’s board of directors. He is the former global CEO of Ceconomy and Media Markt Saturn, Europe’s largest consumer electronics retail owner and operator. A former management board member at Metro and current McKinsey advisor, Pieter Haas brings unparalleled experience in global retail operations and strategy to Techbuddy.

He will now be joining Techbuddy to help scale the company and support Techbuddy in its further geographical expansion as well as through building new revenue channels:

I am thrilled to join TechBuddy as an investor, member of the Board of Directors and advisor on their exciting journey to become the leading tech-services platform in Europe. The investment in TechBuddy fits very well into my „smart commerce“ portfolio of activities. I will support TechBuddy mainly in their direct-to-consumer (D2C) efforts in which they support brands to directly connect with consumers, international expansion with focus on the DACH-region, building the SaaS-business and onboarding new investors. I really look forward to working with Tahero and his team! ”, says Pieter Haas.

TechBuddy was founded in 2016 in Sweden and has since expanded to Spain, and Israel. The company is now preparing for further geographical expansion in Europe:

“With retailers globally trying to find sustainable ground during the “Coronavirus” crises, Techbuddy is taking steps to strengthen its knowledge base and network to expand rapidly with retailers and e-commerce operators once Europe is coming out of the current pandemic. Pieter Haas joining us as a board member and investor is an important addition to our competitiveness”, says Tahero Nori, CEO and founder of Techbuddy

As a private company, Pieter Haas investment size and terms have not been disclosed. Techbuddy is however happy to report that current fundraising activities continue to be positive and will firmly position Techbuddy as a consolidator in the industry going forward.

For more information please contact:

Tahero Nori, Founder and CEO,

About TechBuddy

TechBuddy is a leading European tech support company. The company offers on-demand and on-site services by tapping into a large community of gig workers. TechBuddy connects tech experts, known as "Buddies", with the almost infinite number of people who need help with technology at home. Using a unique platform to handle large volumes of services, TechBuddy has become a service provider for large telecommunications companies and consumer electronics retailers to help their customers at home or in the office.

Contact person
Sina Balzhäuser
Global head of Marketing